Tennent Caledonian is set to light up the beer scene with the launch of ‘Caledonia’, a new collection of premium bottled ales, unveiled today against the stunning backdrop of Loch Katrine, the water of which is a vital ingredient of the new range.
This is the first-time iconic Loch Katrine has been used as a projection location. The atmospheric waters provided the perfect setting to showcase the three new beers in the ‘Caledonia’ range, Outpost IPA, Double Hop and Hopscotch. Each of the great tasting 5% ABV brews has its own unique flavour profile and will be available in 500ml bottles across the UK from this month (March) initially in Tesco and Co-Op stores.
In addition to the water from Loch Katrine, ingredients for the new ‘Caledonia’ collection include the finest locally sourced malted barley, staying true to the ‘Caledonia’ ethos of using locally sourced, high quality ingredients to produce the best Scottish beers.
Recent research shows interest from consumers to try new things has never been higher, with 66% clearly indicating they want range, and over half of alcohol shoppers saying that they like to try different and new products . ‘Caledonia’ has been created to provide a variety of great tasting quality ales, perfect for any occasion, from Scotland’s longest operating brewer – exactly what the consumer is looking for.
Caledonia Outpost IPA has a recipe influenced by the earliest pale ales made by Tennent Caledonian, which was the World’s Largest Exporter of bottled beer in the 1850s. The brew has subtle fruity notes which are dominated by strong, malty grain flavours along with a punchy, hoppy character. The beer is medium to full bodied and distinctly bitter, as you would expect from an IPA.
Caledonia Double Hop is slightly sweet with fruit flavours and an obvious citrus nose. A light to medium bodied beer, there is a clear bitterness mixed with a subtle hoppy finish.
Caledonia Hopscotch is a Whisky Oak Beer with a smokey, wood flavour and a hint of vanilla. This complex medium bodied beer is slightly sweet with a distinct bitterness.
Wendy Espie, Senior Brand Manager at Tennent’s said: “Unveiling our new ‘Caledonia’ range by projecting on the banks of Loch Katrine, a key ingredient of the beers is really special for us, even more so as this is the first time the loch has been used in this way.
“The beers which are available now in Tesco and Co-Op represent a contemporary Scotland so we’re delighted to have been able to launch in a modern way, by projecting their image onto the beautiful surrounds of Loch Katrine to really emphasise the link between the beers and their key ingredient.
“We’ve created the ‘Caledonia’ collection to meet the needs of our customers, looking for a quality range of beers from a trusted brewer. We’re thrilled to introduce three new great tasting beers, bursting with fantastic flavours at a time when passion for great beer is at a real high.”