GLOBAL MARKETS
OWe have started to successfully introduce our beers into several key territories. Some examples include:
CANADA
We launched Tennent’s at the Toronto Beer Festival in September 2011. We have combined distribution with Magners Irish Cider Irish Cider courtesy of local distributor Moosehead.
AUSTRALIA
We launched Tennent’s during the Summer of 2011, again in a combined distribution arrangement with Magners Irish Cider Irish Cider through local distributor Suntory (Aust) Pty. Ltd. We have already secured listings in the country’s top 2 supermarket chains.
ITALY
Tennent’s enjoys a significant historic following in Italy, with an exciting range of authentic Scottish beers launching in spring 2012.