The UK Supreme Court ruled that the Scottish Government can implement a minimum “floor price” below which a single unit of alcohol (defined as 10ml of pure alcohol) cannot be sold. C&C Group plc has been a supporter of Minimum Unit Pricing since proposals were first put forward in 2011. As a brewer since 1556 and cider maker since 1935, we look forward to working with our customers and partners to support them through the implementation of Minimum Unit Pricing.

Why we’ve supported MUP
“Tennent’s has been around for a very long time. We are part of the fabric of Scotland. Scotland has a problem with alcohol dependency and unhealthy alcohol consumption. We want Tennent’s to be here in another 100 years time. We thought it important to back the concept of MUP, because in a democratic election Scotland voted for it.”
Stephen Glancey, CEO, C&C Group
MUP is better than Tax
Taxation would have been more distortive. To achieve the same benefits as minimum unit pricing it would have required a 28% increase in duty… and would have impacted across all drinkers, irrespective…
Gareth Aston, Category & Insights Manager


Responsible Community Retailing
This is all part of our commitment to responsible retailing and we are absolutely confident that retailers will get on board with this, they will comply and they will continue all their efforts to ensure responsible community retailing.
Dr John Lee, Head of Policy & Public Affairs, SGF