It’s important to remember that this legislation is targeted at harmful drinking behaviours. For the typical, moderate drinker MUP will have little or no impact. There are however some things we believe will happen.
LOUISE FEENIE, ALCOHOL POLICY TEAM LEADER, SCOTTISH GOVERNMENT
Move to Smaller Pack Formats – We believe that there will be a reduction in supermarket bulk buying. As a result consumers are more likely to my smaller formats more frequently.
Preference for Chilled – Because of the growth of smaller pack formats, consumers will not have the time to chill their beer / cider in advance. Chilling will be a real advantage.
Buying Better – Naturally, as consumer buy smaller packs they are more likely to buy better as the price difference becomes less pronounced.
For more information on MUP why not download the Scottish Grocer’s Federation guidance report:
To see what impact MUP will have on alcohol pricing in your store, click the link below: