Tennent’s Lager is celebrating the positive impact their innovative new fount has had on the Scottish on-trade as the 1000th fount is installed in the Tam O’Shanter Inn, Ayr.
In a trial of the first 150 outlets to have received the new fount, an impressive 4.4% average uplift in Tennent’s Lager sales was recorded. The trial compared figures from the 12-week period before and after installation.
This 4.4% uplift, if applied across the entire Tennent’s estate, would equate to an estimated 4.4m additional pints and £13.7m through the tills of Scotland’s pubs if every Tennent’s pouring outlet took on the new fount.
Developed using cutting edge manufacturing techniques, Tennent’s has invested millions into this new fount, with fantastic feedback from both customers and consumers. The new fount is uniquely customisable, with operators having the option to select from a range of sleeves featuring iconic Tennent’s artwork. This feature, a first for the market, allows the brand to tailor how Tennent’s is represented on the bar to each type of outlet and more importantly their drinkers.
Of the 150 outlets trialled, 80% of operators found the design, shape and additional lighting of the fount particularly appealing. In an additional survey, 96% of licensees noted positive feedback from their consumers and regulars.
David Cowan, Owner of the Tam O’Shanter Inn, Ayr, said: “The new Tennent’s Lager fount has been a fantastic addition to the bar. Our regulars have all mentioned the eye-catching design and it’s become a real talking point for both staff and customers. We’ve definitely noticed an increase in pints of Tennent’s Lager being sold since receiving it which has been a huge benefit to the business.”
Alan Hay, On-Trade Sales Director at Tennent’s, said: “The stand out and visibility of our new fount is exceptional and we are delighted how well it is performing across the licensed trade. It’s been great to hear the positive feedback from both customers and consumers on how much of a talking point it’s become in bar and how instantly recognisable the founts are for the brand. Supporting the on-trade and helping drive money into the tills of our customers, will always be a priority for us and the new fount has certainly delivered on that score.”
The roll-out of the new Tennent’s Lager fount is ongoing with an estimated 8,300 founts expected to be in pubs, clubs and restaurants across Scotland by the end of the year.