Continuing its commitment to deliver excellent customer service and make life easier for customers, Tennent’s has launched a new online ordering system for the Scottish on trade: Tennent’s Direct.

The bespoke system, which is tailored for each customer is easy to use and offers – 24/7 convenience, an unrivalled range of leading brands, customer support and promotional offers. With hundred’s of customers already signed up to take advantage of the benefits of the new on-line system, Tennent’s aim to have over a thousand customers using Tennent’s Direct by the end of the year.

Tennent’s Direct offers the ability to place an order at any time for the over 2000 leading beer, cider, wine and spirit brands available from Tennent’s. The service also has a number of convenient features including the ability for customers to add stock to a shopping basket as and when they run, out then simply “check out” at the end of the week when it comes to placing an order. New promotions, detailing customer specific prices are added as soon as they become available, meaning users do not have to wait till they receive a physical brochure to take advantage of offers.

Dylis Robertson who runs the Airlie Arms Hotel in Kirriemuir said:

“Tennent’s Direct has made our lives a whole lot easier; it’s so simple and has great features that help our business. Being able to update our stock order as we run out of items through the week means we never forget to order anything and as a result we are never short. It’s also great to be able to view our last 14 weeks order history, new products available and the latest offers that relate to our business.

“Given how useful we have found Tennent’s Direct, we would recommend other Tennent’s customers to sign up”

Alan Hay – Tennent’s Sales Director On Trade
“We pride ourselves on our commitment to supporting Scotland’s hospitality industry and Tennent’s Direct is a further example of this. The system is incredibly easy to use and we’ve had great feedback from the licensees who have used it so far.

“Given its convenience and obvious benefit for customers, we look forward to welcoming many more of our customers to Tennents Direct in the months ahead and will continue to update and improve the functionality of the system to meet our customers’ needs. As a brand led wholesale business we’re able to offer a true one stop shop and excellent customer service to the licensed trade and with the added convenience of Tennent’s Direct, there’s no reason to go anywhere else.”