Scottish rock legends Biffy Clyro swapped The Golden Rule for the Golden Can yesterday, as they became the second recipients of Tennent’s Lager’s brand new award designed to honour cultural legends. The Ayrshire trio were presented with the Golden Can at a local boozer as they celebrated the 15-year anniversary of their first LP Blackened Sky which debuted on March 10 2002.
Tennent’s relationship with Biffy Clyro stretches back 18 years to 1999, when the band played the T Break Stage at T in the Park. Biffy went on to play the festival a record 10 times, climbing the bill with each appearance before headlining the main stage in 2014.
The brand has moved Mountains to create the hand-crafted cans, which have been specially designed as a tin shaped tip of the hat from Tennent’s to Scotland’s cultural legends. Tennent’s has been involved in some of Scotland’s most memorable cultural events in recent years, and is now looking to celebrate individuals who have raised the bar both at home and beyond.
The Biffy boys will now join Trainspotting author and literary hero Irvine Welsh as they enter the Golden Can Hall of Fame. Welsh was presented the inaugural can in January ahead of the T2 Trainspotting premiere for his considerable service to Scottish literature, stage, film and social media.
Tennent’s will award future Golden Cans to deserving Friends and Enemies from sport, music, comedy and other areas of Scottish culture over the coming months.
Frontman Simon Neil said:
“Tennent’s has played a role in some really special moments throughout our career, from the T break Stage all the way to the Main Stage at T in the Park, so it’s cool to receive the Golden Can Award. We hold the record for the most appearances at T in the Park which is something we’re very proud of, and it was an honour to headline in 2014.
Big thanks to Tennent’s for giving us the second ever Golden Can. It’s amazing to join Irvine Welsh as a recipient, and we look forward to seeing who joins us on the list”
Alan McGarrie, Head of UK Brand Marketing at Tennent’s, said:
“Nobody can argue that Biffy Clyro are one of the biggest bands Scotland has ever produced. We’re Semi-Mental about them as they are of course one of the biggest success stories of our T-Break program. Their career truly has reached Biblical status, making them a perfect choice to receive the Tennent’s Golden Can Award.
“The boys will now be joining Irvine Welsh in our Hall of Fame, so they’ll be in good company. We’ll be handing out more Golden Can Awards to deserving Scots in the coming weeks and months, so keep an eye out for the next one. Mon the Biff!”
Tennent’s is Scotland’s favourite lager. The brand has been heavily involved in the Scottish cultural landscape for many years through multiple activities and initiatives across music, sport and more. Tennent’s has created the Golden Can Award to acknowledge other groups and individuals who have elevated Scotland’s cultural standing.