Managing Director looks to exciting year ahead and pledges steadfast support for

Scottish licensed trade

 

Tennent Caledonian – owners of Tennent’s Lager – today announces that it is changing the trading name of its Sales and Distribution Company from Wallaces TCB to Tennent’s.  It has also implemented a 12 month price freeze for the Scottish Independent On Trade as part of a raft of new measures designed to further support Scotland’s hospitality industry.

 

Alastair Campbell, appointed MD of Tennent’s in summer 2015, is looking forward to an exciting year ahead for the business, which offers a ‘one stop shop’ for the Scottish licensed trade by distributing a vast range of brands and products to outlets across the country.  In addition to the rebrand and price freeze, Tennent’s will continue its steadfast backing of Scotland’s on-trade via:

 

–          One Stop Solution: More than 2,000 leading brands and products in beer, cider, wines, spirits and soft drinks.

–          Exceptional Value: Market leading pricing and great offers across the full range.

–          Flexible Ordering: Ability to place orders by telephone or online via the new ‘TennentsDirect.com’ site.

–          Tailored Finance: Commitment to investing in Scotland’s licensed trade.

–          Fast, efficient service: Introduction of a new fleet of more fuel efficient and environmentally friendly delivery vehicles.

 

“Scotland’s pubs, club, hotels and restaurants are at the heart of our communities and part of the social fabric of our cities, towns and villages. Throughout our rich history dating back hundreds of years, Tennent’s has been the strongest supporter of Scotland’s licenced trade, and today we re-emphasise that commitment,” said Alastair Campbell, Tennent’s MD. 

 

“We understand the challenges they’re facing and, while other brewers have announced price increases to the trade, we are pleased to freeze the Wholesale List Price of our leading draught brands including Tennent’s Lager, Caledonia Best, Magners Original Ice Cold Cider, Heverlee and Menabrea for the year ahead.  This is further evidence of our support of the trade, allowing owners to direct greater investment into their businesses and help sustain jobs.”

 

“Scotland’s licenced trade is a huge part of the local economy, contributing nearly £1.5 billion in value and employing over 71,000 people. We remain resolute in our support of it.   Over the past five years we’ve invested £40 million, which is more than any bank or drinks supplier has invested in the Scottish on trade. We’ll continue this in 2016 to ensure Scotland enjoys a thriving quality-led industry.”

 

Alastair continued:  “We are committed to delivering a fantastic service and the widest portfolio of products for our customers. Our team is the most experienced in Scotland, which helps us stay close to our customers and better understand their needs.”

 

“We’ve listened to our customers and will be placing the iconic Tennent’s name back at the heart of our business. With Wallaces Express trading since 1875 and Tennent’s since 1556, we have a proud shared heritage of serving Scotland’s Independent On-Trade and we look forward to continuing this.”

 

C&C Group, owners of Tennent Caledonian Breweries since 2009, acquired Scottish drinks wholesaler Wallaces Express in March 2014. The combined business has until today traded as Wallaces TCB and has successfully integrated the sales and logistics functions of both businesses to provide a customer focused one-stop-shop for their customers.

 

www.tennentcaledonian.com

 

Further enquiries:

George Kyle, Head of PR for Tennent Caledonian on 07808 096378 OR,

Kirstin Stevenson, Wire Media on 07803 970106 or email kirstin@wire-media.co.uk.